• Desmund Ullrich

7 Landing Page Hacks To Double Your Goals - Neil Patel on Digital Marketing

Updated: Apr 10

As a Marketing Manager I was under rapid fire in a tanking Multi-Level Network Marketing Agency. The industry was no longer trusted because of all the ponzi and pyramid schemes praying on the poor and innocent.

As the son of a former Avon Lady, I knew in my heart that MLM was the foundation to a better start for many urban families but I couldn’t bring the company back no matter what strategies I put in place.

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All of a sudden, I started hearing about Affiliate Marketing.

Websites and social media influencers were getting commissions from retailers based on the sales and traffic they sent to the sellers’ pages. In my mind I thought, “This shit is network marketing in disguise” but I then realized that I shouldn’t hate the player, I should CHANGE the game.

This is how I was first introduced to the teachings of Neil Patel in a broadcast from his AWasia 2017 keynote.

Neil Patel is an author, entrepreneur, marketer, and blogger. He enjoys helping small businesses grow using innovative marketing.

My first lesson from Neil included 7 Landing Page Hacks to Double Your Sales.

A lot of us go into business online not knowing anything about how to turn a website into cash— but no matter if you are an Accountant, Barber, Affiliate Marketer, Influencer, or other, the items on your website make a difference in gaining new clients.

Look at these tips below and match them up against your website for comparison.

1. Limit the amount of options and actions on your page.

Most of us, Millennials and older, come from a time of Angelfire, AOL, and Myspace. For this reason we think websites should have a full menu that includes a “Home”, “Blog”, “News”, “Weather”, “Stocks”, “Contact”, “About”, or whatever else you can find on a website.

What we don’t realize is that providing all those options distracts potential clients and customers from doing what we really want them to do - Book with us or Follow us.

The first thing that Neil suggests is eliminating all these options, selecting one action, and providing multiple buttons and links to that action.

Simple logic. Mind blown.

2. Engage your visitors first.

Whether it is a poll, free eBook, exclusive video, or quiz - engaging with your visitors increases your conversion over a simple “subscribe now” form.

Think Instagram stories on this one.

How much interaction do you get when you add that Yes or No question to your selfie versus when it’s gone?

According to Neil, this simple switch increased his conversion by 108% and 52% increase in email sign ups.

Just like with stories there are apps and plug-ins, like Patel’s suggested Lead Quizzes, that you can add to your site with a click of a button to do the same.

3. Use an exit pop-up that collects emails.

Most of us set up pages on Shopify, Wix, Squarespace, and other drag and drop web builders because we are business owners not Web Developers.

The benefits of these accounts is that they come with all the things we need to do business without having to learn coding — this includes those exit pop-ups. And! We use them but in a half-assed way.

Once you begin to collect emails on these pop-up you get that second or third attempt at turning your leads into paying customers.

It also helps if the pop-ups are more engaging. Add surveys, sliders, and polls to these pop ups as well.

While these are some simple changes you can make right now, Neil has some more technical changes that you can make in order to increase your sales.

4. Ad call-to-actions on every section of your page.

This tip is best for those who are attempting to book clients or win business rather than those who are simply building traffic and brand — but we all need to boost our call-to-actions.

Often times we are so afraid of being "salesy" or "spammy" that we neglect call-to-actions all together, but in most cases you won't get a subscriber, follow, or booking unless you ask.

There are certain actions that you must take in building your tribe and there is no time to be humble. A call-to-action is simply the next action you want people to take.

Actions can include "turn on notifications," "sign up for webinar," "schedule a call," or "connect with me."

Consider your goal and set call-to-actions even before you begin writing your content.

5. Remove your sticky navigation bar.

Sticky navigation, or fixed headers, became popular when web design evolved into sections and anchors. While this navigation is widely used, it is virtually useless.

The thing is, sticky navigation are used for websites that have a constant or endless scroll — the Facebooks and Twitters of the world.

Facebook's constant scrolling website almost requires sticky navigation.

Sticky navigation improves UI by providing a means for users who jump around a website (accessing their profile, notifications, groups, etc.) when the goal is to keep users on the website. Vary rarely is this necessary for basic sites that only have "Home," "About," and the like.

If you choose to use sticky navigation, it should include an objective based call-to-action like "book" or "buy."

6. Remove the "articles you may like" section.

Again, this suggestion serves best when the action that you want your customers to take is buy now or book now. In this case, you want to eliminate all other options that do not directly affect your bottomline.

Basically, Neil Patel's logic is, "why would you want to send them to another article if you want to get them to buy?"

Going further, Search Engine Journal supports this method. The online hub suggests that old content be dragging down the overall “authority” of your website.

This may mean that overall, online blogs and business may also want to consider auditing their content —removing or updating articles.

7. Have call-to-actions within the blog content.

The simplest of all Neil Patel's suggestions is adding call-to-actions within your blog content.

Incorporating an email sign-up mid-page or asking readers to follow exact instructions is considered to be a UI/UX faux pas. However, everything that is consumable comes with instructions — why should your blog be any different.

Out of all Neil Patel's suggestions, adding "I'm-line" call-to-actions is hands down the most useful.

If you want more information on building you contact list, optimizing your landing pages, and converting your audience be sure to checkout my freebies.

I’ll let you in on a secret, implementing one of these tactics increased my conversion to 43%.

Can you guess which one?

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