• Desmund Ullrich

2022 Post-TikTok Blogging Tips That No One Is Sharing

Updated: 4 days ago

With the whole world turning to TikTok and other online side hustles amid the COVID-19 pandemic, online writing tips are coming at creators from all directions.


Most are outdated and will not work in this post-pandemic online world.


Content writing tips tell you to focus on specific keywords, because the only way to grow online is by generating traffic. As understandable as those tips are, those who suggest this type of traffic generation rarely mention how quickly information expires.


Information is no longer "evergreen," most audience will lose interest in your publication within 24-hours— especially when traveling from social media platforms like Instagram and TikTok.


You content now has to be constantly flowing and —most importantly— in a quick consumable form.


Use the tips below to structure your content in order to avoid a roaming eye.



1. Put Important Information First


Despite what you learned in school, you don't need a full length introduction and conclusion. Use a few lines to hook your reader than give them your most enticing information.


That's not to say that you should give up everything in the beginning, give enough to entice them and give them the juicer details later on.


2. Avoid Long Paragraphs


Traditional English classes also teach you that a paragraph should be 6 to 10 sentences long — not in the online world.


For a culture seeking quick information, keep your paragraphs short and Twitter worthy. They are not only easier to share, but they are also easier to read.



3. Use Section Headers As Bullet Points

Everyone has been trained to read bullet points since the early days of PowerPoint. Bullet points are the most common way of outlining ideas.


Tied closely to the tip before, instead of reading long paragraphs many readers skim all the bullet points in an article before deciding to read the details.


Whether it's a section header, numbering system, or true bullet points— break up your information.



4. Use Common Vocabulary

Academics have also tainted you by encouraging the use of big words. Most people read content online for entertainment rather than studying.

Avoiding the big words also makes your content consumable to many different dialects, ages, and cultures. Write as if you are speaking to your friend.

If your content is not clear and easy to understand, readers will leave quickly, and this will ultimately affect your site rankings.


5. Write For The Reader Not SEO


If you take a browse through content building tips for online readers, you will hear one term over and over again — SEO.

I challenge you to look beyond SEO and think about your reader. SEO matters, but stuffing your content with keywords makes it seem repetative. This translates into boredom for the reader.


Though this tip contradicts all the advice out there, it is the most important to follow.


Summary


Put yourself in the reader’s shoes and write content that’s interesting to them. Present vital information in the beginning, avoid long paragraphs, use bullet points, and keep vocabulary simple. Most of all, don't stuff your content with SEO keyword to keep your content from getting stale!

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